| The study aims to take a closer look on buying behavior and usage pattern of farmers towards Biostimulant in Churu district of Rajasthan. In this regard a total of 150 farmers were surveyed from two Talukas of Churu district, Rajasthan, for the duration of three months. The study was carried out to attain the objectives; to study the socio- economic profile of farmers, to study the buying behavior and usage pattern of farmers towards Biostimulant. For the collection of primary data interview schedule was used. Recent secondary data was collected from the internet, agricultural department and various other sources. The demographics and socio-economic profile reveal that all surveyed farmers were male and the majority of farmers are between the ages of 46-55. The study highlights the critical role of socio-economic and demographic factors in influencing farmers' biostimulants usage and purchasing behavior. Dealer influence and credit availability are significant constraints. These insights can help develop targeted strategies to support farmers in adopting biostimulants more effectively, enhancing agricultural productivity and sustainability.
Keywords: Buying behavior, biostimulant and usage pattern
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